City Talks - Your digital tour guide - Case study | createIT
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    A digital tour guide in everyone’s pocket

    An app with stories to purchase that are played in relevant places when the user walks around the city.

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    City Talks app
    online tour guide

    Project outline

    The Client had a vision of an interactive modern app serving as a tour guide. Upon reaching a specific destination in one of the biggest cities, the app would play a recording of a story associated with that place. In this comfortable format, users could learn about interesting historical places whenever they would like to – when on holiday, when going to work, doing shopping, or jogging.

    The business goals of the Client:

    • To create a modern app serving as a virtual tour guide that could be accessed any time
    • To generate revenue through the sale of location-based stories
    • To be able to expand the application in the future by adding new locations
    digital tour guide

    About the client

    CityTalks is a company that was formed and formally registered in 2017. Its goal is to implement an application focused on tourism, education, and history that would facilitate travelling and exploration.

    City Talks mockup
    Solution

    Solution

    createIT delivered an app for the Google Play store and Apple App Store. The app serves as a tour guide that initiates location-based historical stories with audio and pictures once the user reaches a specific site within the supported city. 

    The database extensive API provides the mobile apps and web platform with all data, among others: geographical spots (currently around 8000 spots in the database) with their related locations,

    Audio and graphic files, users with their activity (personal photos, historical locations and actions), user real-time locations, a set of geographical spots creating the ‘walks’, and more.

    System architecture and system performance

    • Multilevel caching
    • Instant performance scalability supported by the Amazon Web Services (AWS) cloud infrastructure
    • Modular architecture enabling future development
    • High performance on both Android and iOS
    Citytalks architecture
    The main functionalities of the platform that are important from the Client’s perspective

    The main functionalities of the platform that are important from the Client’s perspective

    • Both iOS and Android users as the target market
    • Easy to maintain and manage
    • Possible expansion – new cities, other functionalities
    • High performance across both platforms
    Functionalities
    Location functionalities
    Functionalities
    functions
    Functionalities

    The main functionalities of the platform that are important from the user’s perspectiveThe main functionalities of the platform that are important from the user’s perspective

    • Easy access to interesting historical stories provided in an attractive form
    • An exciting combination of real-life activity (visiting city locations), modern technology, and historical information
    • Available both on Android and iOS
    The main functionalities of the platform that  are important from the user’s perspectiveThe main functionalities of the platform that  are important from the user’s perspective
    City Talks virtual tour guide

    The challenges we have overcome

    CTML data storage format

    The application features an innovative approach on a global scale as it is characterized by the CTML data storage format. In comparison to other competing formats of data storage, CTML allows for a more precise determination of a location. This precision is possible by complementing GPS data with additional information enabling easy specification of a location, even if the place is small, or located underground or inside a building, etc. (such sites are difficult to pinpoint for popular systems).

    Sector: Tourism and Transport
    Solutions: Websites and Apps
    Technologies:

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    Co-Founder

    Co-Founder

    CityTalks
    "The solution that createIT created for us is the heart of our business."