Client launched a new sales campaign, targeting 7 different markets that required individual landing pages.
The project required the creation of a customer page in the form of a catalog of sortable products prepared for seven different language versions, each of which had individual elements. The new version of the page was to give potential AluKS customers the opportunity to check their entire production catalog thanks to the possibility of smart filtering and matching the content of the page according to selected product categories. Each product additionally had a detailed description and additional materials in the form of PDF files, which could be downloaded from the product card.
Different language versions differed not only in content changes such as contact details or the address of the registered office, but in some cases the use of Cyrillic.
ALUKÖNIGSTAHL is a successful family-owned company operating at the fourth generation level and presently active all over Europe. Not only many employees, but also numerous customers remain loyal since several generations. This underlines our understanding of mutual partnership: personal, service-oriented, loyal and stable. In addition to our sales team, our technical assistance and specialist departments are available for immediate assistance for any questions about technology, equipment or software. Our comprehensive and unique service offering is recognized industry-wide. Partnership for us also means mutual incentives for maximum performance – as a “motivational engine”, leading to joint success together with our partners.
In the AluKS Fabrications project, we decided to use our proprietary WebFlow, which allows for quick assembly of a website from ready-made graphic/functional components, thanks to which the client could receive a finished project much faster than in the case of a standard approach to creating websites.
Biggest challenge was to prepare different language versions as from the start WPML does not support Cyrillic alphabet. We also switched to WPML from PolyLang to reduce initial cost of translations.
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