Custom software application development 

Custom software application development is a solution that provides companies with speed, flexibility, and security during all business changes while increasing operational efficiency. Companies that plan their development strategy with platform scaling in mind choose software application development or software product development, depending on their business needs. Unlike solutions based on ready-made templates or modules, custom applications are designed to meet the unique requirements of an organization. This ensures a competitive advantage, better customer experience, and increased team and process efficiency. 

Software application development in practice

Software application development is a process of building applications often designed specifically for the needs of a particular company. This approach eliminates the limitations of ready-made solutions, which often do not meet all organizational requirements. It is important to remember that software application development is not just about writing code. One of the most crucial phases of the entire process is the business workshop phase. In the case of system scaling or rebuilding an existing system, an initial audit (technical audit, UX, SEO) is necessary. This stage provides the team with 80% of the knowledge about the actual needs of the client, internal limitations within the organization that may block the entire process, and helps define the goals set both for the application being developed and for the project team responsible for delivering and ensuring the proper execution of the entire process. 
 

Custom software application development – Project team 

Our process for software application development covers all stages – from requirements analysis, through design, to implementation and ongoing support. With the help of a dedicated, interdisciplinary project team, we create applications that are intuitive, functional, and optimized for target audiences. Check out our work and our reviews on Clutch.

The multi-stage process of software application development involves specialists with different skills and experience. Besides programmers, system architects, UX specialists, UI designers, content writers, and SEO specialists, testers also play an important role in the team. Business analysts and a project manager ensure the proper course of the entire project with their experience and knowledge. 

Software application development – work methodologies 

Waterfall

Waterfall is a linear method where each stage is fully completed before moving to the next one. 

The Waterfall methodology is suitable for your project if: 

• You have clear business needs and specific requirements. 

• You can wait for fully approved technical documentation before starting the project. 

• You are sure about the development and won’t need changes (as they affect delivery time and cost). 

• You can define the core and final system components that need to be tested. 

• You have a fixed project completion date and well-defined system requirements. 

• You do not want to refine or develop your ideas during the process. 

Agile:

An iterative method that focuses on building a Minimum Viable Product (MVP) and continuous improvement through short cycles called sprints. It is ideal for projects that require flexibility and fast delivery of business value. 

The Agile methodology and Time & Material approach are suitable for your project if:  

• Your system is a complex platform that will evolve based on the changing business environment. 

• You can’t define a closed list of functionalities. 

• You want to have real influence at every stage of system development. 

•  You need a flexible approach to meet business needs without focusing on technical details. 

•  You want continuous verification and adaptation of your system. 

• You see the potential and importance of digital product development and want to explore this opportunity. 

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Benefits of custom software application development 

• Unique functionality – Applications and digital products are tailored to specific business processes, fully meeting company needs and optimizing operations. 

• Flexibility – Software can easily scale and evolve with the business, supporting growth and increasing profits. 

• Full control – Companies have full control over how the application works, integrates, and develops, ensuring data security and system stability. 

• Higher business efficiency – Custom software eliminates the need to adapt generic solutions, saving time and costs. 

Custom software development is one of the most popular and effective strategies that allow companies to tailor their digital products, applications, and platforms to their needs, leading to increased efficiency and innovation. By understanding the process and using the right technologies, organizations can design solutions that support their growth and provide a competitive advantage. As the demand for personalized applications grows, companies that adopt this approach will be better prepared for success in the digital world. 

Software product development – Digital products for today and tomorrow 

A software product is software created for sale, distribution, or commercial release to a broad user base. It is a ready-made solution designed with end users in mind and can be used across various industries or by different types of customers, depending on its purpose. Thanks to our technological expertise and experience, we have created numerous plugins for our clients that are continuously sold and optimize the work of eCommerce businesses worldwide. Examples can be found here. 
Additionally, we have our own software products available for sale in our portfolio. 

Custom software application development – Our DNA 

At the core of our company lies the implementation of highly customized projects. Our 360-degree approach to working with clients allows us to fully predict not only the proper flow of the system’s operation but also successfully embed solutions into the business environment, align digital marketing activities, and create automation that drives business. We design applications that perfectly fit the business needs of our clients. Often, we also work with our clients to define their true business needs and set the business goals for the application. Based on these goals, we recommend integrations with other systems that enable scaling and ensure security. 

Trust the process – proven flow for effective software application development 

Analysis and consultation – We help determine which solution will be best for your specific business. Understanding user needs and business goals is the key first step in developing an application. At this stage, we collect data, identify key application features, and set technical requirements. This is also the moment to validate the idea in terms of the business environment, financing, and technical possibilities. 

Planning – We help bring the entire process into reality – we embed our clients’ vision in economic realities, break down each element of their idea into concrete steps, functionalities, and actions, placing them on a timeline and assigning priorities and importance. 

UI/UX Design – We create user interfaces that are easy to use and aesthetically pleasing. At this stage, we define the application’s architecture, user interface (UI), and user experience (UX). Designing with a focus on usability and business is the foundation that ensures ease of use, scalability, and business effectiveness. 

Programming – We use the latest technologies. Our team of senior developers uses appropriate programming languages and technologies that best suit the functionalities planned in the previous stages. This is one of the key stages where the application code is created, and digital products start to take shape. 

Testing and optimization – We conduct thorough tests to ensure that the application works flawlessly. At createIT, we use two types of QA (automated QA and manual QA). Additionally, for the iGaming market, we have created a product that, using AI, allows testing and health checks for slot games. 

Post-Implementation support – We provide maintenance and updates to ensure your application is always up to date. What sets us apart is the full brand monitoring we offer our clients, along with SLA, ensuring that our clients can rest easy while their businesses are available to customers 24/7. 

Software application and digital product development – How to prepare for your first meeting 

We know that the first meeting with an agency can bring a lot of uncertainty for both parties. At the same time, choosing the right partner is crucial to the success of the entire process. Below, we provide some tips that will help you choose wisely and prepare properly for the meeting: 

1. Check experience and reviews on Google Clutch 

2. Inquire about all formal elements, contract templates, NDAs, payment methods, and termination clauses 

3. Focus on your business needs – leave technical elements to the agency 

4. Meet with the agency, check if you communicate well, if you think similarly, and if you understand each other 

5. Ask the agency about case studies and experience with similar projects